Kogan Review

Is Kogan Legit? Truth About Australia's Top Online Retailer


Kogan is a popular Australian retail brand that has been providing good quality products and services at affordable prices since it started in 2006. The company uses a unique online-only approach to doing business. This business model helps them save money and offer lower prices to their customers. Kogan has become well-known and loved by many people because they offer amazing deals, offers, and discounts on a wide range of products, especially smartphones, and services.

Kogan: Australia's Largest Online Retailer with a History of Controversy

Kogan.com is a well-known online retailer in Australia that started its business in 2006. Kogan.com is known for offering a wide variety of products in numerous categories. They have their brands, and it is considered a convenient place to shop for all kinds of goods.

However, Kogan.com has also had its fair share of controversy despite its progress. The company has faced allegations of misconduct, including issues with customer service and breaking Australian consumer laws.

In 2020, Australia's competition regulator, the ACCC, took legal action against Kogan.com for deceiving customers with fake price discounts. The company advertised discounts on over 600 products, but it was discovered that they actually increased the prices of those products before applying the discount. That means that the discounts were fake, and customers needed to get the bargains they expected.

Kogan.com has faced previous accusations of misleading customers. In 2016, the company was warned by the ACCC for making false or misleading claims about product prices on its website.

Kogan.com has received criticism for its customer service. The company is very popular, but it frequently receives complaints about its customer service. Customers often complain about slow response times, poor communication, and unhelpful staff.

Despite the controversies, Kogan.com is still working as an online retailer in Australia. But they also tried to settle themselves. The company should continue to fix its past issues and improve customer service and business practices to meet today's e-commerce standards.
Kogan Australia Review


Kogan Lack A Physical Store: What It Means for Customers and What to Expect?

Kogan is an online retailer that doesn't have a physical store. But what does this mean for customers, and what are some disadvantages of not having a physical store?

Not having a physical store means customers can't see products before buying, which is a big drawback. Some customers may want to see and check the products before purchasing, despite Kogan's detailed descriptions and images on their website. Sometimes, this can result in customers returning products and feeling unhappy, which can be a hassle and inconvenient.

Another disadvantage is that in a physical store, customers can get in-person customer service. Kogan provides customer support via phone, email, and online chat, but some customers may prefer in-person assistance. Also, there might be some questions or issues about the product that are easier to address in person, but there might be other options with an online-only store.

Although not having a physical store has disadvantages for customers, Kogan has successfully offered good customer service and affordable prices through online retail. Kogan used the strategy of sourcing directly by eliminating mediators, but they lost the chance to attract customers who wanted to buy face-to-face or from stores. 

Feedback for Kogan on Trustpilot:

Kogan has a decent amount of good reviews, but it is also facing criticism from customers for inappropriate practices. Let's see what customers think about Kogan's services.

kogan Trustpilot review

Unwanted memberships and fees

Customers often complain that Kogan enrolls them in memberships without their knowledge or consent. Customers are charged for the membership without permission or notice. It's a total breach of their privacy and trust. Kogan should ask for customer permission before enrolling them in any membership programs.

Delayed Deliveries and Non-Responsive Customer Support

Kogan customers are unhappy about items needing to be delivered. Customers had to wait a long time for their orders, and in many cases, their items still needed to arrive. Additionally, Kogan's customer support could improve their responsiveness. Late responses can be frustrating for customers when trying to ask questions or file complaints. Kogan should deliver quickly and respond promptly to customer complaints.

Unauthorized Renewal Charges

Kogan has been accused of charging customers for renewals without their knowledge or consent, which is another unethical practice. Cheating is wrong, and customers feel deceived and taken advantage of. Kogan needs to be clear about its prices and avoid practices that could damage customer trust.

Kogan First Membership Plan Scams

Customers claim that Kogan has scammed them with its Kogan First membership plan. Kogan signs up customers for its subscription plan without their consent and only gives a partial refund later. That is an obvious effort to trick customers and make them pay for something they didn't want to subscribe to. Kogan needs to be honest and open in all its actions to earn customer trust.

Kogan should improve transparency to maintain customer trust. Issues that need to be addressed include late deliveries, unauthorized memberships, charges, and unresponsive customer support. Kogan should aim to be fast and responsible when serving customers and address their complaints promptly.

Reasons Behind Kogan's Low Trust Score

The trust score of Kogan is relatively low. You have to be careful when using this website. When the algorithm reviewed Kogan, it considered various factors like who owns it, where it is located, how popular it is, and other things related to reviews, fake products, threats, and phishing. The information gathered is utilized to generate a trust score. Despite the website's low rating, it is worth considering that the algorithm has room for improvement. It might not be a scam, but it is a trustworthy and secure website. It is generally recommended to conduct research as well.

Kogan! Is Kogan Legit or a Scam?

If you're looking for affordable electronics and appliances, you might have come across Kogan. However, you may need to question the legitimacy of this online retailer and whether it is too good to be true. Let's examine the legitimacy of Kogan and delve deeper into its credibility.

The Legitimacy of Kogan

It's normal to be careful when making online purchases, especially from unfamiliar stores. Nevertheless, Kogan has been in operation since 2006 and has successfully positioned itself as a reputable e-commerce platform. Kogan is an Australian company that operates in various global markets, such as the United Kingdom and New Zealand. 

Kogan's Products

Kogan provides a wide range of products, such as electronics, appliances, home goods, and more. The company collaborates with well-known brands such as Samsung, Apple, and LG to provide customers with top-notch products at lower prices.

Customer Service at Kogan

As we have told you before, many customers have expressed dissatisfaction with their experience at Kogan, which is a common occurrence for online retailers. However, Kogan does provide a customer service team to assist customers with any problems they might face. Kogan has a FAQ page and a product support page that offer customers a lot of helpful information.

Why Choose Roobotech in Australia For Purchasing High-End Refurbished Goods Online?

When purchasing refurbished tech gadgets, it is crucial to have confidence in the platform you choose to buy from. The company known as Roobotech, which is based in Australia, offers a diverse selection of refurbished products such as smartphones, laptops, tablets, smartwatches, and various tech accessories. However, one may wonder about the reliability and legitimacy of this platform for shopping purposes.

Positive Customer Response: 

The response of Roobotech customers is quite positive. That is because Roobotech is a company that prioritizes customer satisfaction and strives to ensure a seamless and convenient purchasing experience. The online shopping experience is designed to be secure, prioritizing the protection of customers' personal and financial information.

Return Policies and Warranty 

Additionally, the company provides a 14-day return policy for all items, which gives assurance to customers who may have reservations about buying products online. Furthermore, the warranty durations, which vary from 6 to 12 months depending on the product category, showcase their dedication to ensuring the quality and dependability of their products.

Wide Collection of Products

The extensive range of products and affordable pricing of Roobotech contribute to its reputation as a reliable and authentic platform. Roobotech offers a diverse range of smartphone models from various brands, such as Apple, Samsung, Oppo, and Google, ensuring that customers can find the perfect fit for their needs. Furthermore, the customer service provided by the company is exceptional, receiving positive feedback from content customers who appreciate the attentive and supportive staff.

In summary, with an emphasis on customer satisfaction and dedication to quality and reliability, Roobotech establishes itself as a reliable and credible platform for shopping. Roobotech is a trustworthy company that offers a convenient online shopping experience, a diverse selection of products, and excellent customer service.

Check Out: Top 7 Refurbished Mobile Phones in Australia


After thorough research, it can be confidently said that Kogan is a trustworthy company. Kogan has been around for over ten years and has many customers, so they are very trustworthy. But Kogan needs to improve some areas which we have discussed above. Those things matter a lot because, after all, we have to provide the best to the customers in the end.

Frequently Asked Questions

What is the reason for Kogan's lower prices?

As we know, Kogan is an online retailer, so they have the option to reduce their expenses and maintain affordable prices for customers. 

Who is the owner of Kogan?

Ruslan Kogan, born in November 1982, is a successful entrepreneur who is the founder and CEO of Kogan, along with various other eCommerce companies in Australia.

Is Kogan a company based in the United States?

Kogan is an online retailer. Currently, they are listed on the ASX and considered the biggest online retailer in Australia. They attract a significant number of daily visitors and have a large customer base consisting of millions of shoppers. Starting from modest origins, they have become pioneers of eCommerce in Australia.

Which country does Kogan come from?

Kogan is well-known for its ability to offer competitive prices by leveraging digital technology and is based in Melbourne, Australia. Kogan is the owner of various private label brands and, in addition to Kogan Marketplace, provides a wide selection of products from well-known brands to customers.

Does Kogan engage in dropshipping?

Dropshipping is a widely used and successful eCommerce business model in 2023. Kogan is a leading dropshipping supplier in Australia, generating sales of more than one million dollars daily.

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