Is Kogan Legit? Many online shoppers search this question before buying discounted electronics, phones, home appliances, and everyday essentials from the platform. Attractive prices on smartphones and tech products often raise concerns about authenticity, warranty coverage, delivery reliability, and overall trust.
Kogan has established itself as a major online retailer, especially in Australia, offering branded phones, refurbished devices, laptops, TVs, and household items. While competitive pricing makes it appealing, mixed customer reviews and varying experiences make it important to carefully examine product quality, shipping performance, and refund policies to determine whether Kogan is truly legit and safe for online shopping.
What is the Kogan Brand?
Kogan is an Australian online retail brand that started in 2006, offering a wide range of products at competitive prices. The brand is known for electronics, including smartphones, tablets, laptops, TVs, and home appliances, as well as everyday essentials like fashion, fitness equipment, and kitchenware.
Kogan operates both as a direct seller of its own branded products and as a marketplace for third-party sellers, giving customers access to a variety of items in one place. The brand has grown rapidly due to its focus on affordability, frequent deals, and a user-friendly online shopping experience, making it one of the most recognized e-commerce platforms in Australia.
Phones and electronics are among Kogan’s most popular categories, including new and refurbished devices, often sold at lower prices than competitors, which attracts tech-savvy shoppers looking for bargains.
Is Kogan Legit as a Company?
Kogan is a legitimate company registered and operating in Australia, officially listed on the Australian Securities Exchange (ASX) under the name Kogan.com Ltd. Since its launch in 2006, it has grown into a major e-commerce retailer, serving thousands of customers nationwide with electronics, phones, home appliances, and other products.
The company maintains transparency in its operations, including clear business registration, publicly available financial reports, and an established customer support system. Over the years, Kogan has partnered with well-known brands and suppliers, adding credibility to the products it sells.
While Kogan is legitimate as a business entity, individual shopping experiences can vary depending on the product, shipping method, and whether the item is sold directly by Kogan or a third-party marketplace seller. This distinction is important when evaluating trust and reliability.
Kogan Lack A Physical Store: What It Means for Customers and What to Expect?
Kogan is an online retailer that doesn't have a physical store. But what does this mean for customers, and what are some disadvantages of not having a physical store?
Not having a physical store means customers can't see products before buying, which is a big drawback. Some customers may want to see and check the products before purchasing, despite Kogan's detailed descriptions and images on their website. Sometimes, this can result in customers returning products and feeling unhappy, which can be a hassle and inconvenient.
Another disadvantage is that in a physical store, customers can get in-person customer service. Kogan provides customer support via phone, email, and online chat, but some customers may prefer in-person assistance. Also, there might be some questions or issues about the product that are easier to address in person, but there might be other options with an online-only store.
Although not having a physical store has disadvantages for customers, Kogan has successfully offered good customer service and affordable prices through online retail. Kogan used the strategy of sourcing directly by eliminating mediators, but they lost the chance to attract customers who wanted to buy face-to-face or from stores.
Feedback for Kogan on Trustpilot:
Kogan has a decent amount of good reviews, but it is also facing criticism from customers for inappropriate practices. Let's see what customers think about Kogan's services.
Unwanted memberships and fees
Customers often complain that Kogan enrolls them in memberships without their knowledge or consent. Customers are charged for the membership without permission or notice. It's a total breach of their privacy and trust. Kogan should ask for customer permission before enrolling them in any membership programs.
Delayed Deliveries and Non-Responsive Customer Support
Kogan customers are unhappy about items needing to be delivered. Customers had to wait a long time for their orders, and in many cases, their items still needed to arrive. Additionally, Kogan's customer support could improve their responsiveness. Late responses can be frustrating for customers when trying to ask questions or file complaints. Kogan should deliver quickly and respond promptly to customer complaints.
Unauthorized Renewal Charges
Kogan has been accused of charging customers for renewals without their knowledge or consent, which is another unethical practice. Cheating is wrong, and customers feel deceived and taken advantage of. Kogan needs to be clear about its prices and avoid practices that could damage customer trust.
Kogan First Membership Plan Scams
Customers claim that Kogan has scammed them with its Kogan First membership plan. Kogan signs up customers for its subscription plan without their consent and only gives a partial refund later. That is an obvious effort to trick customers and make them pay for something they didn't want to subscribe to. Kogan needs to be honest and open in all its actions to earn customer trust.
Kogan should improve transparency to maintain customer trust. Issues that need to be addressed include late deliveries, unauthorized memberships, charges, and unresponsive customer support. Kogan should aim to be fast and responsible when serving customers and address their complaints promptly.
Reasons Behind Kogan's Low Trust Score
The trust score of Kogan is relatively low. You have to be careful when using this website. When the algorithm reviewed Kogan, it considered various factors like who owns it, where it is located, how popular it is, and other things related to reviews, fake products, threats, and phishing. The information gathered is utilized to generate a trust score. Despite the website's low rating, it is worth considering that the algorithm has room for improvement. It might not be a scam, but it is a trustworthy and secure website. It is generally recommended to conduct research as well.
Kogan! Is Kogan Legit or a Scam?
If you're looking for affordable electronics and appliances, you might have come across Kogan. However, you may need to question the legitimacy of this online retailer and whether it is too good to be true. Let's examine the legitimacy of Kogan and delve deeper into its credibility.
The Legitimacy of Kogan
It's normal to be careful when making online purchases, especially from unfamiliar stores. Nevertheless, Kogan has been in operation since 2006 and has successfully positioned itself as a reputable e-commerce platform. Kogan is an Australian company that operates in various global markets, such as the United Kingdom and New Zealand.
Kogan's Products
Kogan provides a wide range of products, such as electronics, appliances, home goods, and more. The company collaborates with well-known brands such as Samsung, Apple, and LG to provide customers with top-notch products at lower prices.
Customer Service at Kogan
As we have told you before, many customers have expressed dissatisfaction with their experience at Kogan, which is a common occurrence for online retailers. However, Kogan does provide a customer service team to assist customers with any problems they might face. Kogan has an FAQ page and a product support page that offer customers a lot of helpful information.
Why Choose Roobotech in Australia For Purchasing High-End Refurbished Goods Online?
When purchasing refurbished tech gadgets, it is crucial to have confidence in the platform you choose to buy from. The company known as Roobotech, which is based in Australia, offers a diverse selection of refurbished products such as smartphones, laptops, tablets, smartwatches, and various tech accessories. However, one may wonder about the reliability and legitimacy of this platform for shopping purposes.
Positive Customer Response:
The response of Roobotech customers is quite positive. That is because Roobotech is a company that prioritizes customer satisfaction and strives to ensure a seamless and convenient purchasing experience. The online shopping experience is designed to be secure, prioritizing the protection of customers' personal and financial information.
Return Policies and Warranty
Additionally, the company provides a 14-day return policy for all items, which gives assurance to customers who may have reservations about buying products online. Furthermore, the warranty durations, which vary from 6 to 12 months depending on the product category, showcase their dedication to ensuring the quality and dependability of their products.
Wide Collection of Products
The extensive range of products and affordable pricing of Roobotech contribute to its reputation as a reliable and authentic platform. Roobotech offers a diverse range of smartphone models from various brands, such as Apple, Samsung, Oppo, and Google, ensuring that customers can find the perfect fit for their needs. Furthermore, the customer service provided by the company is exceptional, receiving positive feedback from content customers who appreciate the attentive and supportive staff.
In summary, with an emphasis on customer satisfaction and dedication to quality and reliability, Roobotech establishes itself as a reliable and credible platform for shopping. Roobotech is a trustworthy company that offers a convenient online shopping experience, a diverse selection of products, and excellent customer service.
Check Out: Top 7 Refurbished Mobile Phones in Australia
Conclusion
After thorough research, it can be confidently said that Kogan is a trustworthy company. Kogan has been around for over ten years and has many customers, so they are very trustworthy. But Kogan needs to improve some areas which we have discussed above. Those things matter a lot because, after all, we have to provide the best to the customers in the end.
Frequently Asked Questions
What is the reason for Kogan's lower prices?
As we know, Kogan is an online retailer, so they have the option to reduce their expenses and maintain affordable prices for customers.
Who is the owner of Kogan?
Ruslan Kogan, born in November 1982, is a successful entrepreneur who is the founder and CEO of Kogan, along with various other eCommerce companies in Australia.
Is Kogan a company based in the United States?
Kogan is an online retailer. Currently, they are listed on the ASX and considered the biggest online retailer in Australia. They attract a significant number of daily visitors and have a large customer base consisting of millions of shoppers. Starting from modest origins, they have become pioneers of eCommerce in Australia.
Which country does Kogan come from?
Kogan is well-known for its ability to offer competitive prices by leveraging digital technology and is based in Melbourne, Australia. Kogan is the owner of various private label brands and, in addition to Kogan Marketplace, provides a wide selection of products from well-known brands to customers.
Does Kogan engage in dropshipping?
Dropshipping is a widely used and successful eCommerce business model in 2023. Kogan is a leading dropshipping supplier in Australia, generating sales of more than one million dollars daily.
